- Example: Perception vs Reality
The worse brand gap you can have is when you think you are one thing but perceived a completely different way by others. This can ruin your reputation. Show that you aren’t tapped into reality. And also destroy your credibility.
Here’s a great example of someone that is killing their brand because they keep doing this.
- You Already Have a Brand
If you have a name you have a brand. You have an identity that has been built up over the years. You can’t just wake up one day and decide to create a brand for yourself. It’s already there.
Here’s how it works. Since day 1 your brand story has been developing. You have surrounded yourself […]
- Obama’s Brand Damaged by Association
In today’s news Barack Obama is once again fighting to protect his reputation and brand. His brand association with Rev. Jeremiah Wright has created brand gaps and caused major damage to his campaign.
Read more here about the recent trouble caused by comments from Rev. Jeremiah Wright
This is yet again another reminder that your Brand Friends […]
- Become an Idol. Or an Icon.
There’s a reason why certain people stand out on American Idol. You either have to be the best in the world at what you do. Or have a unique style that sets you apart!
You can say the same thing and apply it to your personal brand or business. Your brand has to stand out […]
- Just a Cut or a Scar?
Brands aren’t perfect. People aren’t perfect. They both are human. And they will both make mistakes.
A mistake can be painful, damaging, and expensive. It can cause delays in a process, in growth, and in your follower’s trust. But mistakes happen. And your employees and audience know that. Where the real, irreversible trouble forms is when […]
- 4 Things Your Brand Needs
People need the following things to be happy: clarity, direction, truth, and dignified harmonious leadership.
The same things are needed for a successful brand.
Whether its your personal brand or your business brand these 4 things are requirements to achieve your goals and build a brand that matches the core of who you are. […]
- Brand Output
You put a lot into your brand. You put a lot into your employees. You definitely put a lot of hours into what you do as well.
But is what you put into your brand as important as what your brand outputs?
Recently at an Excel Leadership Symposium the CEO of Stinker Gas Stations, Charley Jones, said […]
- Stories, Not Tag Lines.
People want to hear about your story. They don’t care about your tag line.
Using a tag line to describe your business is the one of the worst things you can do for a first impression. Tag lines are seen as well-crafted marketing BS produced by creative individuals at advertising agencies. Most of […]
- Brand Friends
Just like it is important to have friends in your life that build you up and support your cause, it’s important to have the same things for your business.
Your personal brand is a combination of how you were raised, taught, the experiences you’ve had, and the people that surround your life. Because of these things […]
- Apple’s Design Process
Recently I read an article about some of the unique design processes Apple uses to keep their creativity up and applicable. All of the processes were pretty good, but this one caught my eye as it is very similar to the process a designer goes thru when creating a brand identity.
10 to 3 to 1
Apple […]
